For a long time, software was something you used made by companies, served to you.
Then the tools got better. The platforms got cheaper. AI lowered the barrier.
And suddenly, people didn’t need permission. They started writing their own tools again: Not just apps, but custom scripts, internal systems, weird ideas made real.
We call these people 'high-agency.'
But I call what they make something else:
Personal Software.
It’s not built to scale. It’s built to serve.
It doesn’t raise a Series A. It scratches an itch.
It’s not SaaS. It’s yours.