And at this moment, with everything happening with this administration and communities, it feels like a David and Goliath. But AI and technology have allowed people to create the most amazing slingshots. So we're all trying. I think that in that search of identity, people like you, who can see all of that kind of stuff, are going to be so vital because there's so many more people that are still trying to use it like they're talking to an Alexa